Amazon unveiled its highly anticipated smartphone-named Amazon Fire Phone that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through show-rooming and price comparisons.The Seattle-based company's phone includes a feature called Firefly (which appears to be a souped-up version of its mobile app) that claims to recognize more than 100 million products. Firefly employs the phone’s 13-megapixel camera to detect QR codes and Web links on packages to drive traffic to Amazon items.Here my previous post contains more details about its visual recognition abilities.Amazon Fire owners will receive one gratis year of Amazon Prime with the phone, which offers free shipping on all orders."It will rapidly accelerate show-rooming that retailers are already trying to combat in different ways,"one spokesman said,clarifying its revolutionary abilities.
Firefly also uses audio recognition that will likely attract advertisers focused on second-screen marketing.
The Amazon Fire Phone also includes 3D technology that distorts photos based on how consumers tilt the phone back and forth. The device will be sold exclusively by AT&T starting July 25 for $199 with a two-year contract.
Amazon's Kindle Fire tablets run on Google’s Android operating system, but the company was careful to not plug Google into the device's actual features.
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