It is true that application developers are tired of iterating on activities with messaging, photo-sharing, socializing.Amazon is going to introduce new ways to differentiate themselves from a growing number of app store competitors.That is what we called visual recognition technology,with this developers will not only be able to make their existing apps smarter and more aware of objects out in the real world, they can potentially develop new kinds of applications entirely.
Firefly was introduced as a key feature in Amazon’s just-announced Fire Phone - the company’s first-ever smartphone.Using a dedicated hardware button on the side of the phone, mobile consumers are able to identify almost anything they see or hear using the smartphone’s camera and other sensors, including text, products, movies, TV shows, books, games, CDs, business cards, web addresses, bar-codes, QR codes and more.
Most of the potential use cases for Firefly, from Amazon’s perspective, are all about driving more sales. See or hear anything, identify it automatically, and Amazon will help you acquire it instantly. Hear a good song? Push the Firefly button and buy. See some nice shoes? Buy. Drink a great wine? Buy.
Identification can also serve as just the first step in directing a user to more information beyond just the “what.” For example, a sample plug-in called “Exempli,” also described in the developer documentation, first identifies the musical artist behind a song being heard, then searches an external service to determine if there are any upcoming shows by that artist within a 50-mile radius of the user’s current location.
With this Amason's new technology,it is said that apps will get Dynamic perspective.The goal is to introduce a new way of interacting with on-screen content in a way that’s as remarkable as the “pinch-and-zoom” and swiping gestures were when the iPhone first debuted.In fact, both technologies are about moving away from the tapping and swiping and typing altogether. Dynamic Perspective is about movement and tilting and things you can do with one hand.
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