Facebook is now enabling is far more expansive in terms how it uses data for ad targeting.Now, Facebook is using the passive data where users go on their PCs and phones to make its own ads smarter. Advertisers who want to reach Facebook users who are interested in various fields will be able to reach with greater accuracy.Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Like(the social network's footprint) is visible across the web, a Facebook user can be recognized on sites where the button is encoded, whether they "like" something or not.
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