Oracle launches its New Mobile Application Framework

With the speed development of mobile apps,Oracle decides to launch its new Mobile Application Framework (MAF), which was made available Monday.The new framework is part of a series of updates to the Oracle Mobile Suite.

MAF builds on the cross-platform development tools Oracle already offers. The framework lets developers choose between the JDeveloper IDE integrated development environment or Enterprise Pack for Eclipse. Oracle stated that developers can also pick between a number of development languages, including Java, JavaScript and HTML5 when they are developing native Android and iOS apps.The framework also includes capability for declarative UI components creation, which allows for greater reusability during the app development process.More than 80 user-interface (UI) components are contained in the framework, allowing developers to use more extensive data visualization capabilities and reduce the need for low-level HTML5 coding.By integrating the new MAF with its Mobile Security Suite, Oracle hopes to calm the misgivings of mobile enterprise-app developers who are concerned about securing their apps and the data they have access to. The security suite includes features for application containerization, advanced authentication and authorization, and integration with social network log-ins.Oracle said the updated Mobile Suite now contains everything developers need to extend their enterprise systems to mobile phones and tablets.

sources:

http://www.toptechnews.com/article/index.php?story_id=1320044NEN3O

Oracle Buys LiveLOOK for Customer Service Co-Browser

last friday Oracle announced that it has signed an agreement to buy LiveLOOK, a provider of co-browsing and screen-sharing technology.LiveLOOK is a cloud-based service that enables customer service representatives and sales agents to guide customers and prospects through screens on the Web or in mobile environments.

Oracle said that more than 100 of its global customers currently use LiveLOOK as an embedded part of the Oracle Service Cloud ,among LiveLOOK 500 customers as company itself mentioned.

David Vap, Group Vice President of Oracle Product Development, said in a statement that "consumers are increasingly conducting transactions across multiple digital channels such as web and mobile." He added that LiveLOOK will allow agents to deliver exceptional customer experiences.

Oracle pointed to LiveLOOK's ability to offer one-click access for help with such things as filling out forms or navigating online applications. It also said that "visually-enabled personalized engagements help identify and maximize opportunities for increasing average order size, conversions, up-selling and cross-selling rates." The purchase price was not made public.you can get lot of details about LiveLOOK services from its website.
sources:
http://www.toptechnews.com/