This is some details over few perspectives on the survey conducted by Facebook's emotional experiment Facebook showed people less positive posts in the News Feed, and found they posted 0.1% fewer positive words in their own posts. A more depressing feed led people to publish very slightly more depressed updates.This teaches Facebook that emotions are contagious, that seeing happy updates might not make you sad like some suggest, and that showing them could make you use Facebook more.
The biggest support comes from the utilitarian perspective that supporters including hold, which says that these tests make Facebook as well as other products and services better for consumers. If 690,000 people were part of an experiment and some were purposefully depressed, that’s acceptable if it teaches Facebook to show posts that makes all of its 1.28 billion happier in the long-run.
There’s little likelihood that Facebook and others will stop this kind of A/B testing. Still, there’s hope that these companies more transparent. That could include reviewing more risky or controversial tests with an independent ethics board, or allowing users some way to find out if they’ve quietly been placed into an experiment.Facebook and other companies could also provide some open access to privacy-protected anonymized data to outside researchers. There are benefits to understanding humanity locked in the data of these big tech companies that might never be researched if they don’t have profit potential.
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